Unilever brands have been sold in what became Pakistan since 1890. In 1948, Unilever established its first factory in the newly independent country at Rahim Yar Khan.Since then it has grown rapidly, reaching a turnover in 2011 of Rs. 57 Billion.
Run by Pakistanis, for Pakistanis, Unilever Pakistan has twenty seven brands in sixteen categories spanning home care, personal care, foods, ice cream and beverages. There is hardly a household that does not use at least one of its brands every day. The distribution reaches the remotest parts of the country. With four factories and ten co-packers, 95% of what Unilever sells in Pakistan is made in Pakistan. There are 2,300 on the payroll. Another 3,500 people are employed by co-packers and distributors. In 2011,Rs. 18 Billion was paid in taxes. Listed on the local stock exchanges with approximately 25% local shareholders, the two Unilever companies – Unilever Pakistan and Unilever Pakistan Foods are regarded as blue chip companies. In each year since the inception of the KSE Top Company Awards, one or both of the Unilever companies have featured in the ranking. Unilever Pakistan’s success is largely through its ability to attract, develop and retain the best talent in the country. It is regarded as the employer of choice.
Unilever’s brands create a better future every day for Pakistanis and Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards, now in its eleventh year; Sunsilk partners PFDC in the fashion weeks; Surf has helped rebuild schools damaged in the recent floods; and Blue Band supports nutrition. Additionally, Unilever contributed Rs. 150 million towards flood relief and rehabilitation in 2010 followed by another Rs. 28 million in 2011. Unilever’s ambition is to double its business while reducing its environmental impact. It is engaged in a number of initiatives to save water, energy, carbon emissions and to cut waste and promote recycling.